About Russell Research
The people you meet stay with the work
Russell Research is an independent human insights firm founded in 1946. You work directly with experienced researchers who design the study, interpret the findings, and present them.
- 1946
- The year Russell Research was founded
- Independent
- Privately owned and answerable to clients
- In-house
- Research operations, analytics, and reporting
- ISO 20252
- Certified to the 2019 research standard
Leadership
Meet the people responsible for the work
Some of Russell's leaders direct client research. Others run the operations, project management, marketing services, HR, and tabulation functions that support it.
- John De Biasio Partner
- Marc Goulet Partner
- Thomas De Biasio VP Operations
- Barbara De Camp Director, Human Resources
- Jeff Pillartz Director, Marketing Services
- Kristy De Biasio Director, Project Management & Quality Control
- Jennifer Godfrey Senior Account Manager
- Nicholas Roman Director, Data Tabulation
Working with brand and agency teams
A creative research brief needs to specify what is still open to change: the positioning, the message, or the execution.
We work with the team to define the audience, prepare material that participants can understand, and agree what the findings need to inform. If a revised execution needs another round of research, the amount of change helps determine whether to recontact participants or recruit a fresh audience.
See how we study positioning and messaging
Who we are
Independent, with the work in house
Interviewing, surveys, programming, coding, tabulation, and analytics sit under one roof. We choose the approach to fit the question.
Some clients need a quick read. Others need an unusual audience recruited or a tracker managed for years. Russell is set up for both.
What does not change
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Understand the decision
Before choosing a method, we agree on what the client needs to learn and what the answer must inform.
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Keep the same researchers involved
The people who scope the work help design the study, interpret the findings, and present them.
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Be plain about limits
The recommendation separates what the evidence supports from what remains uncertain.
What the team keeps improving
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Methods
Current work includes moderated communities, choice modeling, market simulation, and studies that move between qualitative and quantitative phases.
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AI and newer tools
AI is already useful for tasks such as controlled data exploration and open-end coding. A researcher checks the output and owns the interpretation.
Research standards
How Russell protects the work
Study design and sampling
Researchers review the design before fieldwork and recruit the people the study is intended to represent.
Respondent quality
Validation, fraud prevention, and attention checks help identify poor-quality interviews and survey responses.
Privacy and data protection
Respondent and client data are handled under published privacy policies and internal controls.
Certified operations
Russell Research operates under ISO 20252:2019, the international standard for market research processes.
