Deep experience
Retail, E-commerce & Shopper Research
Russell Research uses shop-alongs, store visits, digital journey work, and tracking to study retail and e-commerce decisions.
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How the research question changes by sector
See who we recruit, what we study, and examples from each sector.
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Specialization
CPG, Food, Beverage & QSR Research
Russell Research runs concept tests, IHUTs, taste tests, segmentation, tracking, and Omnibus research for CPG, food, beverage, and QSR teams.
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Financial Services & Insurance Research
Financial services and insurance market research on provider choice, purchase channels, and customer needs. See how Russell would approach a quote journey.
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Technology, Telecom & B2B SaaS Research
Technology and telecom market research on subscription offers, product messaging, and business buying roles, with published examples of Russell's work.
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Industrial, Manufacturing & Business Services Research
Russell Research recruits contractors, operators, distributors, specifiers, and business buyers for industrial product, pricing, channel, and journey research.
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Automotive & Mobility Research
Russell Research studies how people shop for, buy, own, and maintain vehicles, from digital retail and dealer visits to loyalty and the aftermarket.
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Travel, Hospitality & Leisure Research
Research for destination marketing, attraction planning, and travel-stop decisions. Explore Russell's approach and a published tourism tracking case.
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Media & Entertainment Research
Media and entertainment market research for creative and subscription decisions. See Russell's published film-promo and news-reader segmentation studies.
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Healthcare & pharma
Russell's case library includes health-network positioning, health technology, healthcare brands, and pharmaceutical communications work.
More sectors in the case library
Public sector, associations & nonprofit
Community engagement, option testing, and audience research for agencies, associations, and public-interest organizations.
Home improvement & consumer durables
Shopper journey and product research in home improvement and durable categories, including cabinet hardware, audio, and hearing technology.
Looking for another category? Browse the full case library or ask about comparable work .