Case studies Health & wellness
Testing a remote senior-care service before launch
More than 2,000 caregivers and older adults evaluated a remote senior-care service before a national electronics retailer launched it.
- Concept & Product Testing
- Quantitative
- Consumer
The objective
A national electronics retailer needed to understand managed senior-care choices and response to its proposed remote service.
The research design
More than 2,000 caregivers and older adults completed a quantitative journey study covering search triggers, information sources, features, benefits, retailer fit, and likely use.
The outcome
The retailer used the result in its launch decision and introduced a mobile-web and smart-home service connecting adult children with aging parents.
For methods and deliverables, see Russell's Concept & Product Testing page.
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