Case studies Pharma
What chronic-pain patients thought of two campaigns
A four-day patient forum helped refine one campaign idea and identified two needs that were absent from the original brief.
- Message & Creative Development
- Qualitative
- Consumer
The objective
The company and its agency needed patient reactions to two chronic-pain campaigns: one unbranded and one for a new Schedule III opioid treatment.
The research design
A national four-day forum began with life with chronic pain and unbranded messages, then covered the branded concepts' main idea, importance, and fit with patient needs.
The outcome
The client refined one idea and added two patient needs missing from the brief.
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